This is one of several fashion advertising images I shot for a client to run ads in "Cowboys & Indians Magazine." The client contacted me the day after the official magazine deadline had passed and wondered if I could get the job done in time. Like most magazines there is an official deadline, the next deadline and then the "absolute drop dead" deadline extended to very few clients. Part of the problem was getting the samples in time. The client & I were both at an International trade show in Denver and some of the samples were not available until 5 days later which was a Thursday. The weather was another problem because it was January in Colorado. I knew the location I was going to shoot would work as long as it was not snowing. I had to shoot a spring time garment, 2 summer time garments & one fall/winter garment. The fall/winter was going to be easy but the spring & summer were going to take a lot of work. The weather was not going to be good until Saturday, one day past the second deadline. I talked to the National sales manager and due to my record of never missing a deadline ever she said I had an extra 4 days which brought it to the "absolute drop dead" deadline.

I cast for models, hired the model, had all of the samples flown in & shot the project on Saturday. Because of very heavy traffic due to skiers going to Vail, the model was 90 minutes late. It was 15-20 degrees outside where I shot 3 of the images. The one above was the only one I shot inside.

On the outdoor shots I would have the model work for about 7-9 minutes, while she was in summer clothing, & I had her go inside to get warm. After 10-12 minutes she would come back out & we would shoot again for a while & she would need to get back inside.

After the shoot was over, I edited the images, uploaded them to my server, sent a link to my client. He picked out the image he wanted and I color corrected the image, retouched it, designed the ad and sent it to my client for approval. He made one change and on Sunday night, with 2 days to spare, the magazine had the ad.

This images were shot with a Canon professional digital camera, using an 85mm Canon lens then processed using Photoshop CS3 Beta and using the RAW converter.

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!