12-2-07 On these types of resort lifestyle advertising images it is extraordinarily difficult to get all of the elements perfect. The water needs to be very clear, the water can't be too deep, the waves need to be almost not there, the models need to be comfortable in seaweed filled waters, with the occasional Jellyfish cruising by, and everyone gets red marks on the body from laying on and moving around in sand. Additionally the best time to shoot these is in the Winter and with most models having a small percentage of body fat this means they get cold quickly in the water.

11-24-07 - This lifestyle advertising shot was taken with the last 3 minutes of direct sunlight of the day. We had arrived and it started to rain so we all stayed in the cars until it had almost stopped. I got out and everyone followed me to the beach. I knew there was a lifeguard stand close by that would give some protection from the rain. We arrived & I had the models climb onto the stand which had a narrow walkway all the way around it and it was under the roof. So I started to shoot just to get the models warmed up. I then moved them around the corner and shot some more. Within 3-5 minutes of the sun being down the clouds moved and I got 3 minutes of direct sunlight.

9-23-07 - Milano, Italy - So there I was, in the "daylight" studio shooting an advertising project for a client and I just happen to glance out the window while the client was working on styling the product. It has been raining all day and I saw this scene. The combination of the red car & the red umbrella was more than I could ignore. But there was also a somewhat well... really a rather rotund woman using a ugly umbrella walking in the opposite direction. So I just removed her hefty self and her tacky umbrella.

8-19-07 - Sunrise in the golf resort town of Boca Raton, FL. - My client had just bought this golf course a few months before I arrived. The roughs, fairways and greens were all in a sad state and he needed imagery to help market the course. My contact with the course had called me due to my being a lifestyle and golf resort shooter & asked if I could make the course look better than it really did. After arriving at the course I spent hours in the golf cart looking for angles to shoot. I finally found a few and even then I really had to work in making the course look at least good.

8-18-07 - Florida - This Lifestyle Resort Advertising and/or Editorial image was shot near Miami Beach. On these types of images it is extraordinarily difficult to get all of the elements perfect. The waves, the wind and the current are all moving the models and the photographer. I position the models perfectly and a big wave comes in and moves them up and to the right or the left, sometimes several feet. What once was a perfectly framed image is now a problem because they have been moved up. In doing so their heads that were outlined by the beach are now in such a position that they have palm trees growing out of them, not too professional. Technically this is some of the most demanding imagery I have ever shot. Not only do I have the usual exposure, composition, model direction, watching for wardrobe problems I now have to deal with models constantly moving up & down & to the left, to the right and getting salt water in their eyes & nose. Plus I’m moving up, down to the left to the right. When a big wave breaks over the housing the focus does not work very well for several seconds. In addition to all of this the location only works light wise at sunrise. PLUS on this shot the sun was totally blocked by the clouds so I then had to use an electronic waterproof strobe to provide the light needed followed by a huge amount of Photoshop work to finish the image.

8-17-07 - Florida - This Lifestyle Resort Advertising and/or Editorial image was shot near Miami Beach. On these types of images it is extraordinarily difficult to get all of the elements perfect. The waves, the wind and the current are all moving the models and the photographer. I position the models perfectly and a big wave comes in and moves them up and to the right or the left, sometimes several feet. What once was a perfectly framed image is now a problem because they have been moved up. In doing so their heads that were outlined by the beach are now in such a position that they have palm trees growing out of them, not too professional. Technically this is some of the most demanding imagery I have ever shot. Not only do I have the usual exposure, composition, model direction, watching for wardrobe problems I now have to deal with models constantly moving up & down & to the left, to the right and getting salt water in their eyes & nose. Plus I’m moving up, down to the left to the right. When a big wave breaks over the housing the focus does not work very well for several seconds. In addition to all of this the location only works light wise at sunrise. And as most of you know, sunrise light is not pretty for very long, like 30-70 minutes depending on the atmospheric conditions.

8-16-07 - Florida - This Lifestyle Resort Advertising and/or Editorial image was shot near Miami Beach. On these types of images it is extraordinarily difficult to get all of the elements perfect. The waves, the wind and the current are all moving the models and the photographer. I position the models perfectly and a big wave comes in and moves them up and to the right or the left, sometimes several feet. What once was a perfectly framed image is now a problem because they have been moved up. In doing so their heads that were outlined by the beach are now in such a position that they have palm trees growing out of them, not too professional. Technically this is some of the most demanding imagery I have ever shot. Not only do I have the usual exposure, composition, model direction, watching for wardrobe problems I now have to deal with models constantly moving up & down & to the left, to the right and getting salt water in their eyes & nose. Plus I’m moving up, down to the left to the right. When a big wave breaks over the housing the focus does not work very well for several seconds. In addition to all of this the location only works light wise at sunrise. And as most of you know, sunrise light is not pretty for very long, like 30-70 minutes depending on the atmospheric conditions.

8-15-07 - Florida - This Advertising and/or Editorial Resort Lifestyle image was shot near Miami Beach. On these types of images it is extraordinarily difficult to get all of the elements perfect. The waves, the wind and the current are all moving the models and the photographer. I position the models perfectly and a big wave comes in and moves them up and to the right or the left, sometimes several feet. What once was a perfectly framed image is now a problem because they have been moved up. In doing so their heads that were outlined by the beach are now in such a position that they have palm trees growing out of them, not too professional. Technically this is some of the most demanding imagery I have ever shot. Not only do I have the usual exposure, composition, model direction, watching for wardrobe problems I now have to deal with models constantly moving up & down & to the left, to the right and getting salt water in their eyes & nose. Plus I’m moving up, down to the left to the right. When a big wave breaks over the housing the focus does not work very well for several seconds. In addition to all of this the location only works light wise at sunrise. And as most of you know, sunrise light is not pretty for very long, like 30-70 minutes depending on the atmospheric conditions.

8-14-07 - Florida - This Resort Lifestyle Advertising and/or Editorial image was shot near Miami Beach. On these types of images it is extraordinarily difficult to get all of the elements perfect. The waves, the wind and the current are all moving the models and the photographer. I position the models perfectly and a big wave comes in and moves them up and to the right or the left, sometimes several feet. What once was a perfectly framed image is now a problem because they have been moved up. In doing so their heads that were outlined by the beach are now in such a position that they have palm trees growing out of them, not too professional. Technically this is some of the most demanding imagery I have ever shot. Not only do I have the usual exposure, composition, model direction, watching for wardrobe problems I now have to deal with models constantly moving up & down & to the left, to the right and getting salt water in their eyes & nose. Plus I’m moving up, down to the left to the right. When a big wave breaks over the housing the focus does not work very well for several seconds. In addition to all of this the location only works light wise at sunrise. And as most of you know, sunrise light is not pretty for very long, like 30-70 minutes depending on the atmospheric conditions.

8-13-07 - Florida - This Resort Lifestyle Advertising and/or Editorial image was shot near Miami Beach. On these types of images it is extraordinarily difficult to get all of the elements perfect. The waves, the wind and the current are all moving the models and the photographer. I position the models perfectly and a big wave comes in and moves them up and to the right or the left, sometimes several feet. What once was a perfectly framed image is now a problem because they have been moved up. In doing so their heads that were outlined by the beach are now in such a position that they have palm trees growing out of them, not too professional. Technically this is some of the most demanding imagery I have ever shot. Not only do I have the usual exposure, composition, model direction, watching for wardrobe problems I now have to deal with models constantly moving up & down & to the left, to the right and getting salt water in their eyes & nose. Plus I’m moving up, down to the left to the right. When a big wave breaks over the housing the focus does not work very well for several seconds. In addition to all of this the location only works light wise at sunrise. And as most of you know, sunrise light is not pretty for very long, like 30-70 minutes depending on the atmospheric conditions.

8-10-07 - Florida - This Resort Lifestyle Advertising and/or Editorial image was shot near Miami Beach. On these types of images it is extraordinarily difficult to get all of the elements perfect. The waves, the wind and the current are all moving the models and the photographer. I position the models perfectly and a big wave comes in and moves them up and to the right or the left, sometimes several feet. What once was a perfectly framed image is now a problem because they have been moved up. In doing so their heads that were outlined by the beach are now in such a position that they have palm trees growing out of them, not too professional. Technically this is some of the most demanding imagery I have ever shot. Not only do I have the usual exposure, composition, model direction, watching for wardrobe problems I now have to deal with models constantly moving up & down & to the left, to the right and getting salt water in their eyes & nose. Plus I’m moving up, down to the left to the right. When a big wave breaks over the housing the focus does not work very well for several seconds. In addition to all of this the location only works light wise at sunrise. And as most of you know, sunrise light is not pretty for very long, like 30-70 minutes depending on the atmospheric conditions.

6-4-07 - Colorado - This was shot for a Western Lifestyle Advertising Resort client just outside of resort towns of Vail and Beaver Creek.

3-31-07 - California - This was shot on a resort looking horse ranch for Rockies Jeans, a Western Fashion Lifestyle Advertising client.

1-22-07 - Colorado - This was about 40 minutes after the sun had gone down for a Western Lifestyle Advertising Photography client, a trail riding outfitter. 

1-22-07 - Western Lifestyle Advertising Photography client, a trail riding outfitter.

1-20-07 - Colorado - This was shot late afternoon for a Western Lifestyle Advertising Photography client, a trail riding outfitter.

1-19-07 - Colorado - This was shot late afternoon for a Western Lifestyle Advertising Photography project.

1-3-07 - Added a new Flash Movie: The year 2006 in advertising photographs. This promo features fashion photography, beauty photography, lifestyle photography, cowboy photography, western lifestyle photography, aircraft photography and personal work.

9-8-06 - Predawn & Sunrise, shot a Lifestyle Resort Advertising project on Hollywood Beach.

8-19-06 - Added an Advertising Lifestyle Flash movie.

7-30-06 - Added a new Fly Fishing Lifestyle Advertising section.

3-25-06 - Late afternoon, shot a Lifestyle Resort Advertising project on Hollywood  Beach with Arianna & Joseph. The challenge to was getting a long exposure and still have a relatively crisp image while hand holding the camera in strong waves.

3-25-06 - Late afternoon, shot a Lifestyle Resort Advertising project on Hollywood  Beach with Ericka & Idriss. Ericka & Idriss moved well together and related well to the camera.

3-22-06  - Late afternoon, shot a Fashion advertisng project in Hollywood with Alexey. I had shot Alexey, see the afternoon shoot on 3-12-06, and liked his look for fashion. Just a great model.

3-16-06  - Late afternoon, shot an Advertising Lifestyle resort project on Lighthouse Point Beach with Crystal & Lance. Crystal & Lance are both good looking, have great bodies & are great models. They were perfect and were able to pull off a difficult image and look real in doing so. Thanks guys!

3-14-06 - Late afternoon, shot an Advertising Lifestyle resort project on Lighthouse Point Beach with Shana & John. I could not ask for better models on this shoot.

3-12-06 - Late afternoon, shot an Advertising Lifestyle resort project on Deerfield Beach with Ashley & Alexey. This shoot was both of these models first lifestyle shoot. After the normal first time jitters they both were great.

3-10-06 - Late afternoon, shot an Advertising Lifestyle Resort project on Deerfield Beach with Erika & Lawrence. These two models really fit well & have a on camera chemistry that worked.

3-5-06 - Late afternoon, shot an Advertising Lifestyle Resort project on Deerfield Beach with Rachael & Patrick. Rachael is wonderful and was able to help Patrick who is brand new.

12-12-05 - Sunset in Deerfield Beach Lifestyle shot with Tara & Duane. This project took about 70 minutes and both models were wonderful to work with. They both made the shots 100% real.