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Professional Fashion Imagery

Personal Work, Steve Thornton

Q - How much do you charge for a photoshoot?

A-There is not a "One fits all" answer, this is like going to a car dealership and asking, "How much is a car". There are 2 parts of the cost, one is my creative fee which includes my time and the my exercise of creativity. The second part of the fee is how long you want to use the image(s), where they will be used (Magazine, newspaper, website, social media, posters etc.) how large they will be used and other uses.

I do not have a set fee as every job is unique. Some jobs are very easy to plan for, others may take a week of planning and preparation. Then take several days to shoot, travel and return. Then several days for the post production work.

The best answer I can give is through a conversation either by phone or e-mail. If you are a small business and have limited use then the price will be on the low end. If you are a major B2C client with worldwide offices and usage, the price will be considerably higher. Every advertising photographer I know of charges in this fashion. Time to shoot, how much creative effort put into the creation of the images and then the usage. For major projects, usage will by far be the largest amount.

Personal Work, Steve Thornton

Q - How long does it take to get the photos from you?

A - This depends on the number of images and what you need done to them. Some projects I may only shoot 200 images, other projects have exceeded 10,000 for a client who wants a large library of images. Also it depends on your deadline. If you need some images immediately this may be possible if I send them to a professional retoucher or do them in house. The price will differ based on who does the work. But if you have an urgent need this needs to be addressed up front and made clear to me before I even estimate the job.

Personal Work, Steve Thornton

Q - Why do I want to hire you and not some other photographer?

A - I have 30+ years experience of shooting images. I have not stopped "Growing" as a photographer, meaning my style has evolved through the years. If you really like what I do, and my price and terms are agreeable to you, then you should hire me. A photographers style is their value to clients. Style is a mix of how they see something, what do they want to include, or exclude in the image. The "finishing" of an image is also part of their style. To me "finishing" is not retouching, but applying treatments to the image as a whole or locally.

Personal Work, Steve Thornton

Q - I don't see what I am looking for on your website, do you have other photography I can look at?

A - The short answer is maybe. Feel free to contact me about your needs. If I do not shoot that type of imagery I will help you to find the perfect person for you to hire. I am not all things to all people... nor do not want to try. That is a fools errand.

Personal Work, Steve Thornton

Q - How long does it take to set up a shoot?

A-This depends on the nature of your question. If you are asking about pre production, which is the time spent working out the details of the shoot, thinking about how to best shoot the job, this is completely dependent on how many finished images you need, is there travel involved, do you need a styling crew, will I need an assistant(s), how many permits will I need to get etc.

Preparation can be as simple as my having a small bag of cameras to bring a lot of gear and making reservations. Typically for the majority of jobs there will be 1 to 3 days of prep. If there will be a lot of logistics involved, I will hire a producer.

If you are asking how long it takes to set up one of the images you want from your "Shot List", this can be as short as 5 minutes to hours. I do not shoot from any "Formula" as every image is unique. There are exceptions to this. If I am shooting a fashion "lookbook", then this is shot very quickly and the light/scene may not change much, if at all, as the fashion client needs a lot of garments shot in one day.

Most of my jobs are for advertising and marketing and these require a lot of time to "Polish, Finesse or Complete" the look of the image. Another phrase you will hear is "Production Values". This means you, the client, need stunning or interesting image(s) and you understand it takes time to set the scene, the lights, position the talent, (Talent means the model, or in case of us shooting video, the actor) then to direct the talent, then shoot some test shots to make sure everything is in place and looks it's best.

Personal Work, Steve Thornton

Q - What is your specialty?

A - In a word? People. Just about all of my images will have at least one person in the image. Some of my "Personal Work" (These images or videos are something I just want to shoot and I am not being paid to create them) may not have people anywhere in the image. But my preference is creating imagery with people.

A more distilled answer is I have 2 areas of speciality. The first is fashion & beauty as these are frequently lumped into one category. I add portraits as they are along the same lines as a beauty image, but without as much make up, if any at all. The second is lifestyle, which can cover a wide swath of imagery. All of these have people in the image.

As a fashion photographer I just love great wardrobe. It is very exciting for me to take a great model, have them in a wonderful outfit, on a cool location in great light then direct the action while shooting.

Equally exciting is a beauty image, where we have a great face that has make up meticulously applied with a strong sense of design or style and hair to match in wonderful light.

Another is a portrait, where I am creating an image that can range from a simple "Look" to a strong and powerful using unusual position and dramatic light.

Lifestyle is also a lot of fun. Where we delve into an image showing a slice of life that is so well done it does not look staged or forced and is 110% believable.

Personal Work, Steve Thornton

Q - It looks like you have been shooting for a long time. Why do you still do it?

A - I have a huge passion for the art, and my work shows it.

Personal Work, Steve Thornton

So my question to you is: How can I help you today?

Personal Work, Steve Thornton

If you would like to use this image, or any of my images for mock or comp use, please just ask. There is never a charge for this service. Educational use is permitted without charge, unless published, but please ask first. All commercial use is available only with a limited copyright release prior to use from the copyright holder, Steve Thornton. Thanks for looking!

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